Lease a new iPhone with low monthly payments for 12 or 24 months and upgrade at the end of your term with Apple Upgrade.§ Learn more ›

iPhone

Explore the lineup.

Compare all models ›

NewiPhone Duo

iPhone Duo, Star White color, angled to the left, inner display with display screen showing an image of a dessert, iPhone Duo, Star White color, angled to the left, closed, back exterior, 48MP Dual Fusion rear cameras in top corner, two lenses, microphone, flash
Star WhiteNight Sky

The largest display of any iPhone. Foldable. Posable. And durable.

From US $1,999

Learn moreView pricing

NewiPhone 18 Pro

iPhone 18 Pro, Burgundy color, side angle, partial front exterior, all-screen design display, action button, volume up/down buttons, iPhone 18 Pro, Burgundy color, side angle, complete back exterior, 48MP Pro Fusion camera system, Apple logo in center, side button, Camera Control button
BurgundyGlacierSilverBlack

The ultimate performance and camera of any iPhone, with exceptional battery life.

From US $1,199

Learn moreBuy

iPhone Air

iPhone Air in Sky Blue finish, partial-screen display and side angle shows - Action button, volume button and side button. Back exterior shows Fusion camera system in top left corner.
Sky BlueLight GoldCloud WhiteSpace Black

Incredibly light and thin with pro performance.

From US $1,099

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iPhone 17

iPhone 17 in Lavender finish, partial-screen display and side angle shows - Action, volume and side button. Back exterior shows Dual Fusion camera system in top left corner.
LavenderSageMist BlueWhiteBlack

Powerful, durable, and delightful.

From US $899

Learn moreBuy

iPhone 17e

Front and back of iPhone 17e in soft pink, partial front screen, full back with Apple logo and single camera, side shows Action, volume and side buttons.
Soft PinkWhiteBlack

Feature stacked. Value packed.

From US $699

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iPhone 16

iPhone 16 in Ultramarine finish, partial-screen display and side angle shows - Action, volume and side button. Back exterior shows advanced dual-camera system in top left corner.
UltramarineTealPinkWhiteBlack

Amazing performance. Durable design.

From US $799

Learn moreBuy

Why Apple is the best
place to shop iPhone.

Shop iPhone ›

Apple Upgrade

Love it. Lease it. Upgrade it.

Lease a new iPhone with low monthly payments for 12 or 24 months and upgrade at the end of your term. §

iPhone 17 Pro, Silver color, back exterior, 48MP Pro Fusion camera system, Apple logo in center, phone model overlaid on Apple Upgrade rosette in purple and red›

Carrier Deals at Apple

Get up to $1200 in credit on a new iPhone after trade‑in.

Includes carrier credits. AT&T: up to $1200. T‑Mobile: up to $1000. Verizon: up to $840. 10

Verizon, AT&T, T- mobile›

Apple Trade In

Save on a new iPhone with a trade‑in.

Get credit toward your next iPhone when you trade in an eligible device. **

Hands exchanging trade-in iPhone 17 with Silicon cover, for new iPhone 18 Pro in the box.

Ways to Buy

Pay over time, interest‑free.

When you choose to check out at Apple with Apple Card Monthly Installments. 11

Front of Apple Card, titanium finish

Personal Setup

Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Apple devices and features, iCloud, iPhone with Face ID and charging cable, Camera, Messages.

Delivery and Pickup

Get flexible delivery and easy pickup.

Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

Apple shopping bag in white color with Apple Logo near top

Guided Shopping

Shop live with a Specialist.

Let us help you find what you need and answer all of your questions, one on one, at an Apple Store or online.

Apple Specialist smiling with an approachable demeanor

Apple Store App

Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Store App, shopping bag icon, blue

Get to know iPhone.

Design

Beautiful. Durable. Different by design.

iPhone Duo, Star White color, complete back exterior, Apple logo in center, 48MP Dual Fusion camera system, partial front interior, photo library displayed on screen

Cutting-Edge Cameras

Picture your best photos and videos.

Close-up image of iPhone 18 Pro camera lens, Burgundy color

Chip and Battery Life

Fast that lasts.

Apple A20 Pro Chip

Apple Intelligence and Siri AI

Helpful in all the right places.

iPhone 18 Pro, Burgundy color, partial front exterior, display screen shows conversation with Siri AI using Apple Intelligence, calendar app displayed below an iMessage about a deck treatment

Environment

Designed with the earth in mind.

iPhone Air in Space Black finish, back exterior showcasing Fusion camera system, 2-in-1 lens, LiDAR, flash and microphone

Privacy

Your data. Just where you want it.

Silver Apple Privacy logo

Peace of Mind

Helpful features. On and off the grid.

Overhead zoomed-out photo of Earth from space with satellite icon

iPhone essentials.

All iPhone accessories ›

iPhone accessories

Protect and personalize your iPhone with fresh accessories like a MagSafe case, iPhone Duo Folio with Kickstand, MagSafe Charger, and more.

Shop iPhone accessories
Side-by-side, new iPhone models showing accessories like the MagSafe charger, FineWoven Wallet with MagSafe, Folio with Kickstand

AirTag

Now with a 50 percent louder speaker and up to a 1.5x greater Precision Finding range, 15 it’s easier than ever to keep track of what matters.

Buy
AirTag and AirTag FineWoven Key Ring: an array of colors including Glacier, Burgundy, and Green, key ring accessories display Apple logo on front or custom engravings on back

Significant others.

iPhone and Mac

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.

iPhone and MacBook models shown side by side showcasing mirror effect on MacBook, display shows generic wallpaper
iPhone and Apple Watch

Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.16 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.

iPhone 18 Pro, front exterior, camera in use to capture two men with a blue sky in the background, next to Apple Watch Ultra 3 with Camera Remote app open
iPhone and AirPods

Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.

iPhone 18 Pro, front exterior, Apple Music homescreen displayed on screen, next to Airpods Pro 3 in open MagSafe Charging Case

iPhone

Explore the lineupGet to know iPhoneCompare iPhoneSwitch to iPhoneApple Store app

Apple Trade In

Trade in your eligible device for credit.

Just add a trade‑in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

 Learn more about Apple Trade In

Ways to Buy

Apple Card Monthly Installments.

Pay for your new iPhone over time, interest‑free with Apple Card.11 Simply choose to check out at Apple with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.

 Learn more about Apple Card Monthly Installments

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup and data transfer or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.

 Learn more about your new iPhone

Delivery and Pickup

Flexible delivery and pickup options.

Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.

 Learn more, delivery and pickup options

Guided Shopping

Get help finding what’s right for you.

Specialists are here to answer your questions about all things Apple. Shop one on one with an Apple Specialist live, at an Apple Store or online.

 Shop with a Specialist online

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access Your Saves, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and store events.
Download the Apple Store app

Scan the QR code to get started.
Scan the QR code to shop in the Apple Store app.

Design

Beautiful. Durable. Different by design.

Like no other.

iPhone has evolved to include the first foldable iPhone with a dual-display system. When open, iPhone Duo features the largest, thinnest iPhone display ever. iPhone 18 Pro brings a new level of power and performance — plus durability with its aluminum unibody construction. And every single iPhone is designed with hardware and software in tandem for one delightful experience.

iPhone 18 Pro, Burgundy color angled back exterior, 48MP Pro Fusion camera system, Apple logo in center, side button, Camera Control, iPhone Duo, Star White color, front display, partially open landscape, one image across inner screen, thin black display border, rounded corners, side button, Camera Control

Innovative and durable.

iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with better scratch resistance,1 and Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.2

iPhone 17 horizontal on its side in Lavender finish, with a layered design showcasing Ceramic Shield 2

Ease of use.

We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.

iPhone 18 Pro, front exterior, Home Screen open, connection pop-up on screen, next to AirPods Pro 3 in open MagSafe Charging case

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And on iPhone Duo, Smart Take uses on-device AI to detect when people are posed and automatically takes the picture.

iPhone Duo, opened in a horizontal position, series of iPhone photos side by side on both screens, close-up of a child and and three adults smiling with a birthday cake.

Eye-opening control.

With variable aperture on the 48MP Fusion Main camera, iPhone 18 Pro offers our best-ever camera system for pros and creators. It automatically adjusts depth of field for exceptional low-light photos and video. And with new Pro controls and Photographic Styles 3 to adjust texture and grain, you’ll have even more creative range.

Series of iPhone photos, a person in a white jacket standing against a concrete wall, a close up of a woman leaning against a table with a shadow-filled room in the background, wide-angle shot of a person posing against a modern, colorful, architectural background, wide-angle shot of grassy mountains with purple flowers in the foreground, a woman posing on a set of stairs with the sun shining on her, a wide-angle shot of a starry night sky

Make movies like the movies.

Get pro-level videos using 4K 120 fps Dolby Vision on iPhone Duo and the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Remove unwanted background noise from voices and music with Audio Mix. Add Cinematic mode effects, even after you shoot. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.6

Two young filmmakers direct a scene to group of young people using an iPhone 18 Pro in Glacier color mounted on a tripod

Chip and Battery Life

Fast that lasts.

Supersmart, superspeedy Apple silicon.

The vapor-cooled A20 Pro chip is the most powerful and efficient chip ever in an iPhone. And because it’s purpose-built for AI, with Neural Accelerators and a new Dual 16-core Neural Engine, A20 Pro supercharges everything from image generation to intelligent camera features.

iPhone 18 Pro, Glacier color, front exterior in a horizontal position, Garage Band in use

Long-lasting battery life? 100%.

iPhone 18 Pro Max delivers a massive leap in battery life with up to 45 hours of video playback — 6 more hours than iPhone 17 Pro Max. And with more battery capacity and greater efficiency, you’ll have up to 30 hours of use per charge for more streaming, gaming, and browsing, day or night.12

iPhone 18 Pro, front exterior in a horizontal position, Apple TV show “Pluribus” plays on screen

Made for 5G.


iPhone + 5G = a superfast experience.13 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

5G

Power. Fully. Fast.

Snap on a MagSafe Charger for faster wireless charging.14 Or plug in a USB‑C Power Adapter. And with a USB‑C port, you can charge your iPhone with the same cable you use for your Mac and iPad.

iPhone models shown side by side, iPhone Air, back exterior, Cloud White color with MagSage battery, iPhone 17, front exterior, generic wallpaper displayed on screen, iPhone 18 Pro, Glacier color, back exterior, MagSafe charger attached

Apple Intelligence and Siri AI

Helpful in all the right places.

Just ask Siri AI.

Your AI assistant, Siri AI is powered by Apple Intelligence and is more helpful than ever.3 Get more done every day with richer answers, natural conversations, and a new, dedicated app. It’s truly helpful AI that’s centered around you and your needs — integrated into your apps, grounded in your context, and private at every step.

Siri AI is rolling out in English.
Usage limits may apply.

iPhone Duo, closed, Siri AI notification indicating a calendar update on outer display

Start a visual search with the Shutter button.

Siri mode in Camera and Visual Intelligence let you search, ask questions, and take action based on what’s around you with just a tap.4

iPhone 18 Pro, front exterior, Siri mode in Camera being used to provide nutritional information about a bowl of chicken pho with noodles, veggies, and broth

Next-level intelligent photo editing.

Easy-to-use AI editing tools like Spatial Reframing let you adjust a shot after it’s been taken. You can expand your photos with the Extend tool. And remove objects with the enhanced Clean Up tool.5

iPhone 18 Pro, front exterior, Spatial Reframing being used to reframe a close-up photo of a person with red roses behind her

Environment

Designed with the earth in mind.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: All our batteries are now made from 100 percent recycled cobalt.7

iPhone Air, sky blue color, back exterior, MagSafe Battery attached, centered between a green recycling symbol and six small green circles arranged in a circle

Planet-worthy packaging.

All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.

New iPhone box

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Hands exchanging trade-in iPhone 17 with Silicon cover, for new iPhone 18 Pro in the box.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.

The futuristic hand and arm of one of Apple's pioneering disassembly robots.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach carbon neutrality for our global footprint.

Apple store at night, glass windows, lit up inside, Apple logo centered on top of front door.

Privacy

Your data.
Just where you want it.

Groundbreaking privacy protections.

Apple Intelligence is integrated into your iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

iPhone 18 Pro, front exterior, Siri AI activated on screen

Sign in safely.

The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two-factor authentication codes stored securely on your device or synced with iCloud Keychain.

iPhone 18 Pro, front exterior, Passwords app displayed on screen

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Person holding iPhone Air in sky blue finish in front of his face showing back exterior, dual camera system on left top corner

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

iPhone 18 Pro, front exterior, Messages, Mail, and Calendar app notifications on locked screen

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.

Partial iPhone screen display, showing a credit card being used in Apple Pay

Peace of Mind

Helpful features.
On and off the grid.

Out of range. Not out of reach.

Unique safety features allow iPhone to connect to satellite frequencies — so you can send and receive messages via satellite, text emergency services, or get roadside assistance when you don’t have cell service or Wi‑Fi.8

Three iPhone models side by side, display showing Messages, Find My, Roadside Assistance widgets available via Satellite, iPhone screen showing Emergency SOS in use, iPhone screen showing Roadside Assistance in use

Everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

iPhone 18 Pro, front exterior, Messages app open with Check In feature notifying recipient that the sender has arrived home